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Will the CVS Deal Affect the Rehab Industry?

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Will the CVS Deal Affect the Rehab Industry?

It’s been recently rumored that CVS was buying Aetna for $69 billion. While that had just been a rumor it’s been announced by both companies this past week. Leaving the healthcare and rehab industry in question of all the changes to come. With CVS being the massive drugstore chain and prescription drug insurer and Aetna as one of the nation’s largest health insurers, this deal would go down as the largest mergers in pharmaceutical history. The merger would affect the way consumers are receiving their prescriptions. Consumers are beginning to wonder why a massive company such as CVS would want to own Aetna.

The hope is that drug prices would end up reducing because CVS already owns CareMark and now Aetna, it may exert some pressure to other substantial companies to keep the prices lowered. However, nothing has been set in stone and that will be one of the biggest factors that will be looked at in reviewing the deal.

A recent report has stated that Amazon is looking to break into the pharmacy business. Prospectors believe CVS is making such a bold move [in buying Aetna] due to business moguls such as Amazon. Many smaller insurer companies are questioning if they will be picked up by a larger company before Amazon does. “Even though many Americans have prescription drug plans through work, Larsen wrote that Amazon could “create a ‘prime drug discount program’ … where some members could choose to purchase their pharmacy benefit through Amazon, not their employer.” says CNN Money. While this is all still uncertain, it is a very plausible reason as to the merge.

In light of this news, many are questioning if this will directly affect the rehab industry. While it is a huge change, the hope is that drugs would become more accessible to patients as well as affordable. Many patients are in need of a lot of different medications when coming off of their addiction. These drugs are acting as counter affects to the drugs they have already been ingesting. Many people who are addicted and in drug or substance abuse aren’t prepared for the cost of treatment and medications required to help them achieve sobriety.

However, a counter to this merger is the much easier accessibility to over the counter prescriptions and medications. Creating a service as easy as Amazon may make it significantly easier for patients to receive medications potentially adding to his or her addiction. While either of these outcomes are unknown at the moment it is a business deal the rehab industry will keep a close eye on.

 

For more content visit us at myrehabrecovery.com

 

rehab

The Flaw of Relying on Rehab Alone

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Minding The Gaps in Recovery

The Flaw of Relying on Rehab Alone:

Going into a drug and alcohol vicinity has to offer more than just procedure recovery programs. A recently held study has estimated almost half of those who resolve a drinking or drug problem do so without assistance. Meaning more than 9 percent of respondents to a national survey indicate overcoming a problem, but only 46 percent of them consider themselves actually in recovery says ScienceDaily.

This leads to the question as to how are people recovering on their own and what do rehab vicinities need to work on more?

In the nature of helping someone recover, from any one addiction, is going to be a process in itself meaning not every patient needs the same thing. Just as not every addiction is the same. In our opinion there are many paths to recovery and no one person has been able to stake his or her claim in knowing the solution. The ambiguity of people’s process in achieving either sobriety or freedom from addiction should be acknowledged and not swept under the rug of rehab being the only solution.

It is a well known idea that any one person who is struggling with an AOD problem should immediately go to rehab or a program such as AA. While it has been studied and analyzed that while those severely struggling with a disorder do find results from those programs, many do not. This results in our need, as rehab facilities, to broaden our cultural mindset. Some research shows that combining treatment medications (where available) with behavioral therapy is the best way to ensure success for most patients. Naturally, treatment approaches must be tailored to properly cater each patient’s drug use patterns and drug-related medical, psychiatric, and social problems.

Addiction does not have to be a life sentence. (Drugabuse.gov)

Overall, there needs to be an open mindedness when it comes to finding the proper solution for any one patient or those in need of recovery in general. Not just one solution will be the formula for every patient. Treatment must address the needs of the whole person in order to be successful. Anywhere between counteractive drug therapy, usually to aid in withdrawal symptoms, cognitive behavioral therapy, contingency management, motivational enhancement therapy and family therapy are all some of the tools aiding in helping patients receive a life full of freedom from addiction. As rehabs we must keep a receptive mindset to the topic of recovery in rehabs alone.

If you feel that treatment is an option you’d like to choose for your process, please call 855.977.3422. My Rehab Recovery is here to serve you in the first step process of getting clean.

 

 

One Shot Wonder: Once a month shot for opioid addiction works just as well as daily medication

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This Oct. 19, 2016 photo taken at Family Guidance Center, an addiction treatment center in Joliet, Ill, shows the packaging of Vivitrol, a high-priced monthly injection used to prevent relapse in opioid abusers. U.S. prisons are experimenting with the medication, which could help addicted inmates stay off heroin and other opioid drugs after they are released. (AP Photo/Carla K. Johnson)

Would recovery be easier if you only needed one shot a month? No more daily pills you would have to remember.

David Armstrong from Stat News released an article on a recent study for Norway explaining the new drug.

Magic Shot

A once-a-month shot to treat opioid addiction was as effective in maintaining short-term abstinence from heroin and similar drugs as a more commonly prescribed daily treatment, according to the Norweigan study.

The study is believed to be the first to directly compare Vivitrol — administered as a monthly shot — with a combination drug treatment sold under the brand name Suboxone. In the U.S. and many other countries, Suboxone or methadone have been the standard medical treatment for people with an opioid use disorder.

Researchers in Norway found the two treatments were similar in terms of safety and efficacy in helping opioid-dependent people refrain from illicit drug use during a three-month period.

What’s the wait?

Many addiction specialists, however, are waiting for more research before considering Vivitrol as a treatment option. A larger study comparing Vivitrol and Suboxone, funded by the National Institute on Drug Abuse, is expected to be released in December. That study also tracks subjects for a longer period of time. Several other studies are also underway. The two treatments work in different ways. Vivitrol, which is a version of the drug naltrexone, blocks the euphoric and sedative effects of opioids. Suboxone is an opioid — comprised of buprenorphine and a small amount of naloxone — that produces less of a euphoric effect than other opioids like heroin. Suboxone and methadone have been well-studied and shown to be effective in keeping people in treatment and reducing illicit opioid use.

The federal government has called for expanded access to medications for treating opioid abuse. Most inpatient treatment facilities in the U.S. remain abstinence-based, despite high relapse rates associated with that approach. “The message is that there are two ways into rehabilitation of opioid- or heroin-dependent individuals,” said one of the study authors, Dr. Lars Tanum of the Norwegian Center for Addiction Research. “You can keep them on low-harm opioids or give them opioid-blocking treatment.” Some people are opposed to the use of Suboxone and methadone because they are themselves opioids — and, in most cases, must be taken daily. People taking these medications can function at a high level and are not considered addicted. But Tanum said in some countries, including Norway, people using Suboxone as a treatment for opioid dependence are barred from certain jobs, such as operating heavy machinery, or driving a car.

Future use

In the U.S., Alkermes has heavily marketed Vivitrol to drug court judges and prison officials. Some in law enforcement favor the use of Vivitrol because of the fact it is not an opioid and given monthly. Others have been critical of that approach, saying it unfairly stigmatizes the effective use of Suboxone and methadone in treating people with opioid use disorders. In June, the Department of Justice subpoenaed records from Alkermes related to Vivitrol.

The Norwegian study randomly split 159 patients into two groups, one receiving Vivitrol and the other Suboxone. The study participants knew which treatment they were receiving, which can bias results. The researchers reported patients in both groups stayed in the study for similar lengths of time — a little over two months, on average. About a third of the patients dropped out of the study. There was little difference between the two groups in the number of patients testing positive for illicit drug use during the study.

Users opinion

We want to know the opinion of an addict. If you were prescribed Suboxone would you be okay with the idea of still consuming small amounts of opioids? Or if you were prescribed Vivitrol would you be okay without extensive study and research were done on the product? Give us your feedback!

 

For help call 855.977.3422 or go to MyRehabRecovery.com

Your Sweet Tooth Could Be a Leading Cause to Your Drug Addiction: Study shows a diet high in sugar primes the brain for drug dependence

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A recent article posted by Daily Mail shares the finding of a Canadian Professor on his correlations between sugar and opioid addiction.

It all started with the question, ” Could a diet high in refined sugars make children and adults more susceptible to opioid addiction and overdose?”

Opioid abuse is also associated with poor dietary habits, including preferences for sugar-rich foods, as well as malnutrition.

These connections have led to questions of whether excessive consumption of refined sugar may affect vulnerability to opioid addiction.

To explore the possible role of a sugar-rich diet in opioid addiction, we investigated whether unlimited access to high fructose corn syrup (HFCS) altered rats’ neural and behavioral responses to the semi-synthetic opioid, oxycodone.

Our findings suggest that a diet high in corn syrup may dampen the reward associated with oxycodone and may, therefore, encourage consumption of higher quantities of the drug.

Opioids, High Fructose Corn Syrup, and Addiction

High fructose corn syrup is a refined sugar that typically includes more fructose than glucose. It is a commonly used food additive in North America, produced by chemically processed corn.

In a study conducted by one of the Professors’  Ph.D. student Meenu Minhas, animals had unrestricted around-the-clock access to bottles containing a water solution sweetened by HFCS.

After about a month of voluntary drinking, the bottles were removed and, after a few sugar-free days, animals’ behavioral and neural responses to oxycodone were assessed.

Similar to other opioids, oxycodone induces pharmacological effects that include analgesia, euphoria, and feelings of relaxation. Some common street names include: ‘hillbilly heroin’, ‘perc’, and ‘OC’.

Oxycodone is the active ingredient in a number of formulations which include intravenous injections, immediate release solutions/capsules (Percocet, Percodan, OXY IR, OXY FAST), and extended-release preparations (OxyContin).

Oxycodone is also highly addictive and has impacted the lives of numerous North Americans. There are estimates that its consumption increased by almost 500 percent from 1999 to 2011.

The US National Survey on Drug Use and Health revealed that approximately 27.9 million people aged 12 or older used oxycodone products.

Moreover, 4.3 million people aged 12 or older reported misusing oxycodone-containing products in the past year.

Dampening Drug’s Reward May Increase Use

At the neural level, HFCS exposure decreased the oxycodone-induced release of dopamine, which is a desire-promoting neurotransmitter active in the brain’s reward circuits.

Furthermore, at low doses, sedative drugs like opioids and alcohol normally interfere with inhibition and stimulate a variety of ‘psychomotor’ behaviors – such as sociability, extroversion, talkativeness, sensation seeking and interest in novelty.

Our study in rats found that exposure to the high fructose corn syrup reduced this psychomotor stimulation induced by oxycodone.

Our experiments show that chronic exposure to high fructose corn syrup had an impact on both the neural and behavioral responses to oxycodone, resulting in changes likely to affect drug-taking and drug-seeking behavior.

They suggest that a high sugar diet may dampen the reward associated with a given dose of oxycodone. And that this may cause people to consume more of the drug.

These results suggest that nutrition, and high fructose corn syrup intake, in particular, can influence responses to opioids – a finding that may be relevant both to clinical uses of opioids and to the treatment of addiction.

We can win the war on opioid addiction only if we tackle the problem from multiple angles.

Our findings, and those of other laboratories, strongly suggest that prevention of unhealthy diets may not only help reduce the obesity epidemic, but also reduce environmental factors that may predispose to opioid addiction.

My Rehab Recovery‘s View

As you see from the study above, a sweet tooth can affect more than just your teeth. It can enable you to consume more drugs that your body normally would not be able to handle. We believe that each individual deserves the right to be whole and healthy. Many of our treatment centers are equipped with 5-star chefs that will give you a balanced diet to aid you in your road to recovery.  If you are looking for a new start and need help finding the right facility, please call 855.977.3422. My Rehab Recovery is here to serve you in the first step process of getting clean.

 

 

 

Harvey Weinstein Draws Attention Before Heading to Rehab

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Harvey Weinstein was spotted at his lawyer’s office Wednesday flipping out the paparazzi before entering the building. The disgraced movie exec then jetted off to Arizona for rehab.

He was spotted having dinner in Scottsdale with a few men and women the night before he elegantly checked into rehab.

The Daily Mail published images of Weinstein holding up his middle fingers, as a TMZreport surfaced claiming that Weinstein took off on a private jet Wednesday evening from Van Nuys Airport bound for Wickenburg, Arizona. The outlet noted that the destination is very close to the Meadows rehab center, which is uniquely equipped to deal with sex addiction issues, but there’s no word yet on specifically where the 65-year-old will receive treatment.

There were rumors that Weinstein had plans to flee the country to escape statements that have been realized on him sexually assaulting and harassing women. However, TMZ reports that those plans were scrapped as his team wanted him to receive inpatient treatment within the country.

Paparazzi has been hot on the movie execs tracks. He was photographed outside his daughter’s house Wednesday afternoon.

Photographers say he stated,”not doing OK.”

“I gotta get help guys,” he told the paparazzi as he got into a car. “You know what? We all make mistakes — second chance, I hope.”

He then took a jab at Hollywood A-listers, many of whom have turned on him in recent days.

“And you know what? I’ve always been loyal to you guys,” he told the photographers, adding “not like those f–king pricks who treat you like s–t. I’ve been the good guy.”

In addition to the firestorm of negative press surrounding Weinstein, his wife of 10 years, Georgina Chapman, announced that she’s leaving him on Wednesday.

“My heart breaks for all the women who have suffered tremendous pain because of these unforgivable actions. I have chosen to leave my husband. Caring for my young children is my first priority and I ask the media for privacy at this time,” her statement to People read.

Weinstein hopefully is treating his addiction and the law will move forward on the statements that have been made.

 

New Hampshire City Floats Idea for Rehab Zone

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Most agree that increased access to detoxification and rehabilitation programs is a step in the right direction toward combating the problem of excessive drug and alcohol use.

The biggest opposition we hear on a consistent basis from those opening rehabilitation facilities or sober living house is the backlash from the neighborhoods surrounding it. In any residential treatment center homeowners, next door goes through a change in environment.

It becomes, ” I walk outside and all I can smell are cigarettes.”

“I don’t feel safe with my kids playing on the front lawn when there are new strangers vaping 5 feet away.”

“How can I trust that an ex-con won’t steal from my property?”

According to Sentinel Source, a Councilor Terry M. Clark in Keene County, New Hampshire is hoping to change that by creating a specific area for such facilities.

He is going to ask the City Council to examine the possibility of creating a specific zone or area where rehabilitation and detox centers can exist without opposition from residents.

 

“I want us to look at the possibility of creating a zone, an area, where these types of facilities are designated,” he said. “I don’t have specifics yet, but that’s what staff is for. The rehabilitation centers need a place to go without all this controversy.” Clark already has had informal discussions with city staff about this possibility. He wants to take up the issue at the next City Council meeting, Oct. 19.

Opposition to residential rehabilitation facilities was evident Monday, at what is usually a sparsely attended Keene Zoning Board of Adjustment meeting.

 

The meeting was packed, standing room only because the zoning board was going to hear a request to increase the number of beds at a proposed residential rehabilitation facility at 361 Court St. Many in attendance were opposed to the proposed facility, at the former Prospect Place site. A decision on the proposal was postponed until Nov. 6, because the board only had three voting members present.

 

Although the opposition understands the need for such a facility, they don’t want the residential rehabilitation facility in their neighborhood.

 

Even Clark, who doesn’t have a vote on this proposal because he’s not on the zoning board, as opposed to the facility because it sits in his ward and his phone has been lighting up with complaints.

 

“I’ve been getting many, many calls in opposition to this facility, and I represent my constituents,” Clark said. “We have to find a better way to accomplish this without all the controversy. It’s very, very rare to get that many people at a (zoning board) meeting.” Clark lives about a mile from the proposed facility.

 

Mayor Kendall W. Lane is not opposed to examining the possibility of creating a specific area for rehabilitation.

 

“Certainly, the need for a rehabilitation center is there,” Lane said. “I think it’s something we can talk about. I just don’t know any of the specifics. Could we create a location? I don’t know. I think it’s worthy of discussion.”

 

Clark co-chaired the 2016 Keene Ad Hoc Committee on Drug Addiction Solutions. That 26-person committee released a report in August 2016 stating that “increase access to detox facilities” was a top priority, along with increased resources for treatment. The committee was co-chaired by Councilor-at-Large Randy L. Filiault.

 

Establishing residential rehabilitation centers has long been a struggle for those trying to create a legitimate, safe sober living environment.

 

A 1995 study by the U.S. Department of Health and Human Services examined the difficulty, and the 71-page report states, in part: “While many people recognize the pervasiveness of alcohol and other drug problems … such widespread concern has not always resulted in communities welcoming alcohol and other drug treatment programs into their neighborhoods. Community opposition — commonly known as NIMBY (not in my backyard) syndrome — often prevents or delays the siting of a treatment program.”

 

The report continues: “Unfortunately, even if the program ultimately prevails, the fight can be costly, not only in terms of resources but in its effects on the clients as well. In one instance, a New Jersey town’s campaign … against a recovery, home caused each of the home’s residents to relapse.”

 

Meanwhile, Carl Babbitt, who runs the Cheshire County Aftercare Program, an organization that helps people released from jail transition back into the community as well as those with drug and alcohol problems, agrees Clark’s idea should be examined more closely.

 

“We need residential treatment centers that allow a person to stay longer than just a month,” Babbitt said. “I don’t know the specifics of this idea, but it may have some merit. I think it should be examined.”

 

Although Filiault is open to discuss “just about anything” in a City Council meeting, he has concerns about Clark’s idea constraining the city.

 

“We have to be careful of creating a specific place for something that could put limits on the city,” Filiault said. Filiault said he understands neighbors’ concerns, but said Keene should be open citywide to legitimate rehabilitation centers.

 

“We have to be careful we don’t restrict ourselves,” Filiault said. “This issue is so important.”

Next month will determine if Keene County will move forward with zoning a rehabilitation zone within their city limits.

As for those who are now living near a rehabilitation center, we encourage you to take the time into creating a relationship with the owners. Many of their hearts are to save lives and give others another shot at society. The relationship will then open and safe opportunities if a problem does arise.

All facilities in My Rehab Recovery‘s network have proven to us that they qualify in our high standards, creating well-respected reputation among clients, businesses, and neighbors.

 

 

Las Vegas Shooting: Health Science Professor Doesn’t Believe Paddock had a Mental Illness

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What a tragic day in American history. My Rehab Recovery is praying for all who have been affected by the mass shooting at the country festival in Las Vegas this last weekend. One man’s hurt and desire to be loved caused thousands to feel the same pain.

Indianapolis News WTHR sat down with a professor from Ball State to discuss the matter if Paddock had a mental illness which led him to his actions. They concluded no and this is why.

According to Health Science Professor Jagdish Khubchandani, mass murderers plan their actions and rarely snap, whereas people with a mental illness cannot hide their illness and more often than not will take their own lives.

Some are speculating that Steve Paddock had to have been mentally ill to commit such an act, but Dr. Jagdish Khubchandani isn’t so sure.

“How could a mentally ill person take care of his family, travel, gamble, plan meticulously and not show any sign of any mental health problems?” he asked. “Generally, mentally ill people are dysfunctional and no one noticed. People believed he was normal.”

Khubchandani has done extensive research in the area of mental health and says statistics show a majority of firearm deaths in this country are not committed by the mentally ill. In fact, he says people with a mental illness are more likely to take their own lives.

“They are less likely to kill others and more likely to kill themselves. Eighteen thousand out of 30,000 gun deaths this year have been suicides, of all deaths, suicides, and that should tell us something,” he clarified.

So that leads to the question: If Paddock did not have a mental illness, what was he?

“He’s a cold-blooded mass murderer, and that is all we can say for now,” he declared.

“The level of intelligence, functioning in society, no dysfunction is seen by people shows there’s a less possibility of being mentally ill. The way he was spending his money … making money out of property and gambling means a high level of thinking and hiding it from people. That needs a lot of upper-level thinking,” Dr. Khubchandani concluded.

My Rehab Recovery stands and apologizes for all who suffer from mental illness. We understand that this disease is blamed for a lot of troubled individuals in the world today.

If you struggle with mental illness are know a loved one who shows signs of mental illness visit My Rehab Recovery or call 855.977.3422. We are excited to rise above the stereotypes and challenges of mental illness. Check out one of our amazing treatment facilities today!

San Francisco: Drug Crisis Proposal

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San Francisco is a hit city for activity on the map of America. Walking around Chinatown or Mission District and maybe even hitting the beach, there is plenty of things to do by foot in the city.

If you walk around long enough you may see someone shooting up in plain daylight. If you didn’t see the action, you may step over their syringes they shot and tossed.

The drug epidemic is rising to the plain site on the streets of San Francisco. With the uprising, the city officials are starting to move towards the first ever supervised injection site.

Supervisor London Breed has been a supporter of the idea. According to California Today, in an interview with Breed, she recounted some of the efforts so far to address the drug problem: outreach, a needle exchange program and cleanup crews that collect thousands of syringes a month.

“But that’s not all working,” she said.

The United States has had a needle exchange program since 1980. The effects have slown the spread of deadly viruses and lured in addicts to public health centers.

Other countries such as Australia, Canada, and multiple other European countries have had them for years. Supporters in those countries have said,” Injection facilities that include clean syringes and medical supervision extend the benefits for reducing users to spread deadly diseases.”

There are many Californians who are in opposition to this plan. They feel that it normalizes drug use. Alongside the citizens, there was a strong resistance from law enforcement.The proposal was sent to the state Senate on the matter of injection sites but was declined due to the influence of law enforcement.

Ted Gaines, a Republican lawmaker from Roseville, was one of the “no” votes. “I don’t think you should enable a person to remain in misery,” he said.

This month, the San Francisco board of supervisors will hold a hearing on the injection site proposal to bring the project up once again.

Ms. Breed, the board president, said she had once dismissed the idea as out of bounds. But her thinking evolved in April after a trip to have a look at the supervised injection program in Vancouver.

She was impressed by the cleanliness of former drug enclaves and the testimonies of addicts who were now at least in dialogue with counselors.

She said,” “This is hard for me. I’m still struggling with it. But what we’re doing now is not solving the issue.”

The city of San Francisco is looking to clean up their streets and allow citizens and tourists an enjoyable walk throughout the city.

My Rehab Recovery is working with quality treatment facilities to get addicts off the streets and the help they are looking for. We do not stand to enable the use of substance abuse. There is nothing more valuable than your life.

If you or a loved one is looking to reclaim your life go to My Rehab Recovery or call 855.977.3422

A Call to Congress: Change Federal Law to Make Drug Treatment More Affordable and Accessible

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On October 2nd, Attorney General Josh Shapiro lead a call to Congress alongside 39 other Attorneys Generals and the National Association of Attorneys General to create a legislative change in the accessibility and affordability to treatment for addicts in America. In effects to create change in the corrupt treatment industry, Shapiro is calling the bill ” The Road to Recovery Act.”

 

Shapiro in collaboration with other Attorneys General sent a letter to The House of Representatives describing the epidemic of opioid abuse and drug overdoses happening in American today.

 

According to Gant Local News, Shapiro stated:

” … [W]e cannot arrest our way out of this problem because it is not just a public safety challenge – it is a public health challenge as well.”

“In Pennsylvania and states around the country, my colleague Attorneys General and I are doing our part in going after the drug dealers who are selling these poisons and fueling this epidemic,” said Shapiro.

“But law enforcement alone will not solve this problem. We need more treatment for people suffering from addiction, which is a disease.

“The Road to Recovery Act will create more treatment options, and this bipartisan coalition of Attorneys General strongly supports its passage in Congress.”

 

The Road to Recovery Act will open a barrier that was put in place 50 years ago in the Medicaid program that has acted as a wall to access residential treatment facilities for addicts suffering from many forms of addictions including opioids. It also addresses the lack of funding for large residential mental illness facilities.

 

In the original Medicaid legislation in 1965, there was an exclusion of these funds for such facilities. It did have the effect they were looking for of closing inhumane facilities. Now Shapiro is looking for a way to change legislation to allow residential mental illness facilities to help Americans with drug addiction.

 

The “Road to Recovery” Act will remove the exclusion for addiction treatment facilities only. This will help open new avenues for addiction treatment while maintaining appropriate restrictions on mental health facilities.

 

Shapiro said,” More than 64,000 Americans died from drug overdoses in 2016, a 24 percent increase from the year before. In Pennsylvania last year, 4,642 people died from a drug overdose. The ‘Road to Recovery’ Act will help those struggling with addiction gain access to treatment, and eliminate a decades-old Medicaid rule that limits residential treatment options.”

 

This bill supported by health care providers, insurers, treatment centers, governors of both parties and the President’s Commission on Combating Drug Addiction and the Opioid Crisis.

 

My Rehab Recovery is championing the change in legislation to delete the corruption and greed for money to help save lives of those struggling with addiction. We are for the new direction of this industry. My Rehab Recovery is serving as the first layer of change in order for treatment centers in America to be held to a higher standard and prevent deaths from addiction.

 

If you or a loved one is struggling with addiction visit My Rehab Recovery or call 855.977.3422.

 

 

Google Puts a Limit on Addiction Treatment Ads: Corruption Coming to a Halt

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Most Americans turn to Google to search or answer any question they may have. This includes drug addicts and their families. They search Google for what sounds to be the best option to reclaim their life. How do they know what they are clicking on is true to what they will receive?

It is easy to say what people want to hear, but it is hard to deliver. In this $35 billion industry, there is so much wiggle room for corruption many are getting away with it.

Google has acknowledged the severity and corruption in the treatment industry that is going on. This week they put a restriction on the number of ads promoting rehabilitation centers on their sites.

Google spokeswoman Elisa Greene said,”We found a number of misleading experiences among rehabilitation treatment centers that led to our decision.” They found ads for rehab center that are misleading and only putting the client at more risk if they are admitted into the center.

This is not the first time Google has put up restriction on advertisement on their site. They have limited payday lenders, adult content, and many more. With this action from their past decisions, it has created such things as a verification process for locksmiths to prevent fraud. Google’s decision to limit treatment center ads will effect thousands of small operating companies in the industry.

Many of these companies were paying as much as $70 per click to have their facility advertised through Google. Google understands the loss financially on their end, but justice is what they partner with. The cost of a life is worth more than the funds they were receiving.

One of the leading forms of advertisement for the treatment industry is through the internet. Their biggest strategy is buying ads space that pop up with words relating to treatment, such as “rehab” or “drug treatment center”. With Google’s restrictions put in place last week, they have stopped selling that ad space related to those words.

This may not seem like a big deal, but it is now raising the standard for you or your loved one looking to get into treatment.

A treatment center on average makes $30,000 a client per month from private insurance. With their biggest form of advertisement removed, they are now having to use other ways to attract clients.

There are over 3,000 treatment centers in California alone. The competition to be first on Google was a race of who could cough up the most money that month. It is very easy for any company to write a tag that will lure you in to be admitted into their facility. Then buy Google ad space for that tag to be the first to appear. With the new limitations, it will force companies to use different forms of advertisement to be seen.

There is now new hope being presented that this move by Google will weed out the corruption and true genuine treatment centers will rise to the surface.

We are part of the new hope. My Rehab Recovery has created a certification process so you know what you will expect when you are admitted into one of the treatment centers in our network. We are in close relationship with each one of our treatment centers to know that they are up to date, trustworthy and excellent at all times.

My Rehab Recovery reviews their content and stays in communication with the owners and operators with each company to know for certain that there is no concerns in sending someone to treatment.

We stand on ethical grounds and evidence based results to offer all of those in need. My Rehab Recovery is fighting for justice. We are fighting for lives.

You or loved one looking for help with addiction or mental illness, visit My Rehab Recovery or call 855.977.3422